The Digital Experience as a Competitive Advantage

Self-directed investors opened new accounts at a record pace in 2021, which enhanced the volatility of the initial Covid-19 crash and generated historically high trading volumes.  This rapidly expanding market is bringing in new personas, and brokers are taking up the challenge and making new bets on how to best meet the opportunity. 

Let’s see how incumbent brokers and fintechs alike are using digital to engage and support new and experienced investors globally.