---
title: "Online Broker Summit: Day 2 Exec Summary"
description: Josh Book from ParameterInsights joined us as keynote on Day 1 of this year's Online Broker Summit. ParameterInsights is a boutique strategy consultancy that knows consumers and knows financial services, helping online brokerage firms to make more scientific and data driven decisions so they can grow and win.
image: https://blog.tradingcentral.com/hubfs/background%201-1.png
---

![TC_Logo_DarkBG_WOTag](https://blog.tradingcentral.com/hs-fs/hubfs/TC_Logo_DarkBG_WOTag.png?width=300&name=TC_Logo_DarkBG_WOTag.png "TC_Logo_DarkBG_WOTag")

# **Challenger Panel: Re-Imagining the Investing Experience**

Self-directed investors opened new accounts at a record pace, which enhanced the volatility of the initial Covid-19 crash and generated historically high trading volumes. 

 This rapidly expanding market is bringing in new personas, and brokers are taking up the challenge and making new bets on how to best meet the opportunity.

 

 Let’s see how **incumbent brokers** and **new “challenger” firms** alike are putting **value propositions on the table for consumers to choose from**.

### Download to learn about key insights from this year's Online Broker Summit!